Modcloth is another wonderful clothing brand that chose natural beauty. They’re known for having a wide range of styles and sizes for women. Not only that, but Modcloth went the extra mile and actually invited their own employees to take part in their swimsuit photoshoot instead of models. Even the co-founder of the company took part in this photoshoot. None of the pictures were retouched and as you can see there are no unnatural poses. The whole photoshoot has a very relaxed, chill-out vacation feel to it and that’s what they’re all about – real women, with real bodies, who are happy and confident in who they are and how they look.
Lonely is a great lingerie brand. They are all about embracing women in their natural beauty. Their ads feature women from all over the world, with all types of body shapes, posing in natural poses either at home or outside. All the pictures have a very real feel to them, like you’re just seeing a woman chilling in her underwear. Their message is simple and genius – they firmly believe that all women can look good in lingerie.
Have you ever thought about how nude underwear is always just beige? But not all people are beige. There are so many beautiful skin colors, and that “nude” underwear won’t look “nude” on all skintones. We’re guessing Catalina Girald and Gina Rodriguez gave this quite a bit of thought, because they founded Naja, a company that makes nude lingerie in more than just one color. Their campaign Nude for All featured women with different skin colours,sizes and body shapes modeling nude lingerie in 7 different shades. Yes, there’s definitely more than 7 skintones in the world, but it’s a start and a step in the right direction. This is way more variety than other companies offer.
Curvy Kate is an exceptionally progressive brand. Not only do they embrace curvy women of all shapes and sizes, they also embrace women of all ages and physical abilities. Their advertising campaign included so many different women, including a 65-year-old Janet Rook, Gemma Flanagan in a wheelchair, and Carla Atherton who underwent a preventive mastectomy. Curvy Kate believe that all women are divine and their lingerie is designed for clients of different shapes, views, ages, and abilities.